Production: IMG
Director: Alastair Hallett
Advertising Billboards

Thirty billboards to advertise Rolex watches.

30 Billboards were produced by AT to be broadcast over the world. Five and ten second adverts were produced to combine footage of different sporting disciplines with a new range of rolex watches. Yachting, Motorsport, Equestrian, Golf and Tennis clips were combined using 3D motion graphics to reveal the Rolex logo, which in turn seemlessly morphed into the collection of watches.

The billboards had the sophistication and grace synonymous with the Rolex brand, and managed to combine the lifestyle, the logo and the product in short films. The 3D was produced by Nicolas and the animation was created by Michael and Jon.