Production: IMG
Director: Cristian Chiapponi
Channel: Channel 4 / Sky One

Samsung branding for Transworld Sport

We were commissioned by IMG to create the Samsung sponsorship branding for their successful series Transworld Sport which already transmits on Channel 4 and Sky One. The programmes were to be reversioned as part of a sports inflight entertainment package available on most of the leading airlines long haul flights.
Live action video footage was combined with a series of Samsung products that were specially shot in a motion-control studio. The live action from various sporting disciplines interacted with the products, e.g. an Olympic diver plunges into the screen of a Samsung laptop