Live: Branding

Director: Rob Edmonds
Client: The Rocket Science Group

Titles, Idents and Stings for the branding of new channel

A package of wipes, transitions, stings, idents, straps and alternate titles were produced for the launch of one of ‘The Rocket Science Group’ corporate broadcast channel; “Live”. TD Design worked along with Rob Edmonds at The Rocket Science Group to create the branding and 3D animated sequences. Modelling and animation by Michael Davies.

Original Title Sequence Storyboard

Frame 01 - Down Camera Lens

Frame 02 - Through Lens

Frame 03 - Through Revealing 'E'

Frame 04 - E falls into place

Frame 05 - V Frame electrifies

Frame 06 - Cut to Top Left

Frame 07 - 'L' Pulls out

Frame 08 - 'i' dot rises out

Frame 09 - Camera pulls back

Frame 10 - e is clicked, bubble comes out

Frame 11- Bubble rushes forward

Frame 12 - Full Red for transition