London Underground cooling system

3D computer generated Imagery

On our showreel you can find many examples of CGI, from submarines to commercial products, automobiles, landscapes, reconstructed archeology and microsopic medical imagery. Most of our work is built in 3D studio max and finally composited in Adobe After Effects.

It is useful to understand more about the processes of 3D computer generated imagery when commissioning us, particularly as all parts of the processes can be quite labour intensive and so any shortcuts possible can greatly reduce the overall costs. If the work involved is highly specialised then we have a team of experts on hand who have their own particular set of skills whether it be modelling or animation or visual effects.

An object must either be modelled from scratch or a suitable model can be purchased from an online library such as ‘turbo squid’ etc. If we are building models from scratch then it helps to give us as much advice and visual references as possible. Each model must be then be texture mapped and lit in a way to make the model and its environment as believable or as attractive as possible.

If the models are to be composited into an already filmed scene then the footage must normally be tracked to match the camera movement or it might simply be part of a locked-off shot which makes the process so much easier but not necessarily as believable.