IKEA aims to transform, or simply aid, the way we exercise at home with the release of its latest collection called DAJLIEN. The limited edition series, comprising 19 versatile products, is designed to support everyday movement in individuals so they can cultivate healthy habits within the comfort of their own home. Scheduled for a global launch in January 2024, the collection hopes to redefine how we view and approach daily fitness routines.
Drawing insights from homes in New York, Chicago, London, and Shanghai, IKEA embarked on a mission to create a collection that seamlessly integrates exercise into everyday life. The result is the DAJLIEN collection, a fusion of smart, adaptable products designed to overcome common obstacles such as motivation, limited space, time constraints, and how traditional exercise equipment tends to clash with home decor.
The name DAJLIEN, derived from Småland (the birthplace of IKEA), translates to “daily” – a nod to IKEA’s commitment of making physical activity accessible to everyone, every day.
The products are part exercise equipment and part storage, ranging from exercise mats to ring-shaped dumbbells to rolling carts, all of which seamlessly blend into home decor. The focal point of the collection, the DAJLIEN bench, not only facilitates a variety of bodyweight exercises but also doubles as a storage solution and versatile piece of furniture.
Sarah Fager, Designer at IKEA of Sweden, explains: “Not everyone feels safe or comfortable going to a gym, and at home, we often deal with small space and time constraints. DAJLIEN was born from the desire to find smart solutions that address these limitations and help people create a convenient and motivating place for exercise.”
The collection’s subtle colors and details are deliberately chosen to support its focus on seamlessly integrating into the home, becoming a natural part of the everyday environment.
The collection extends beyond traditional fitness gear, incorporating recovery and stress relief products such as an air purifier, yoga straps, kneepads, a massage ball, and a portable Bluetooth speaker, all in soothing shades of green, yellow, pink, and white. Additionally, the collection offers wearable pieces like slippers and ponchos, promoting post-workout relaxation and overall wellness.
The DAJLIEN collection will be available for six months or until supplies last starting January 2024 at IKEA stores everywhere.
